I have never bought insurance from Al Boenker but Babe’s
Chicken is one of our favorite restaurants.
What do these two DFW businesses have in common? They both have invested money to use media to
wish folks at Merry Christmas. Al
Boenker’s usual 1-800-Thanks Al pitch line on television has been replaced by
“Jesus is the reason for the season. In
the case of Babe’s Chicken, their billboards around the DFW community proclaim the
same message. No generic “Happy Holidays.” Al Boenker Insurance and Babe’s Chicken house
want the focus to be on the Christ Child.
The Vinyard family, who own Babe’s, and Al Boenker
provide me with a glimmer of hope. It is
easy to feel like Christmas is becoming more secular every year, with less and
less emphasis on the “Christ” in Christmas.
Unfortunately Christians, and even the church itself, can contribute to
the movement. I recently attend the
“Christmas” spectacular at one of the area’s biggest mega-churches. There were probably 5,000 plus in attendance
the performance, which was one of over a dozen the church puts on. This year, in addition to the soaring angels
and live camels, there was flying sleigh and Rudolph. While the second half of the program told the
real Christmas story, the opening section featured a tour of North Pole
complete with dancing snowmen and Santa.
I am not opposed to Santa Claus and Frosty the Snowman, but I think the
church needs to be careful to keep the secular out of Christmas, keeping the
focus on the Babe in the manger.
The above comments come in light of a new report from Pew
Research that confirms what I already knew; fewer Americans celebrate Christmas
as religious holiday. According to their
research, 55% of U.S. adults say they celebrate Christmas as a religious
holiday, including 46% who see it as more of a religious holiday than a
cultural holiday. That is down from 59%
in 2013, including 51% who saw Christmas as more religious than cultural.
The responsibility for keeping Christ in Christmas falls on
our shoulders. It starts with the
traditions we keep as a family and the stories we tell our children and
grandchildren. While courts debates
whether it is appropriate for a manger scene to be exhibited in a public place,
the Christ Child should be under our Christmas tree and displayed in our
yards. The message of hope and peace
that the Christ Child brings must be ingrained in our conversation and all our
activities during this sacred time.
Jesus must be the reason we celebrate the season.